Marketing in our time , 8 November 2018

presenters of the event :  Sahar AlShamlan and Shahad Alfanikh .

location of the event  : Princess Nourah bint Abdulrahman University  , College of Business Administration .

 

Description: 

In the beginning, the Teacher Sahar AlShamlan talked about Laheeb company ,the services provided by the company, the legal advice and the models they worked on, there were some posts and questions and then Teacher Shahad Alfanikh About the important courses in the field of marketing and marketing skills and talked about the digital marketing and the difference between digital and traditional, and  teacher Sahar advised to open a page in LinkedIn , It also mentions how some ads work and how much they cost. We have acquired a lot of information and marketing concepts and hence decided to look for marketing courses   

Self-analysis :                                                                                                                                 When I heard about the Entrepreneurship Week at Princess Noura University, theCollege of Business Administration decided to take advantage of the training courses and workshops and enrolled in the training workshop “Marketing in our time” for the desire to know about marketing

 

Analysis of learning

 

The main basic learning in this activity about digital marketing and the most important marketing companies Laheeb is a Saudi company in the field of marketing in social networks, the most important models that have worked by MOKAB is a Saudi brand that offers the services of sale and maintenance of mobile and electronic devices as well as the accessories of the original and famous brands of the world, It was “responsible for the project in all respects, and they were responsible for Lean Meals  providing high-protein, low-fat meals with a    delicious taste and a   good price , There are also a lot of   projects like THIQAH , ALDREES and LUXURY KSA     

            

As for the digital  marketing certified certificates, the most important certificate is Google AdWords Certified and to obtain the certificate you must pass at least two of the first exams and the basics and specialization here is also a certificate that Microsoft is reviewing all the digital components used by Microsoft in the process  of e-marketing

Traditional marketing is not something new. It is a form of marketing. It also helps to reach a semi-target audience using advertising and web-related torsos. It is also difficult to ignore and includes the traditional advertisements we face daily such as magazines, newspapers, television, telemarketing and SMS. Advertising boards and leaflets. Traditional marketing is still an effective online, but not the only way to make the product popular in the target market. Digital marketing is essential today, because the Internet has become one of the most used tools, but to  .become more effective marketing must be used together

Using digital marketing you can create a very customized campaign and expand your reach to different cities or even different countries. When it comes to spending money on marketing ROI determines whether a campaign is successful or not, digital marketing  brings you a better ROI

Popular Digital Marketing Channels Email Marketing Is an Internet marketing technique that uses e-mail to send advertisements and also helps managers in particular  ,Pay-Per-Click Advertising (PPC) his method is paid like pay-per-click ads , Search Engine Optimization (SEO) Improve the structure and design of your website Search engines can accurately indexed ,Social Media Marketing (SMM) Social media is one of the most important channels for digital marketing, And in marketing has always continued evolution or remained in the past,Evaluation of actions taken on social media is critical to measuring success and verifying if specific objectives have been achieved. Criteria are usually measured around the following factors: the public, size of the community, scope is related to the size of the community, although it measures direct inflation, The most valuable metric, measures the degree of engagement of the audience with the brand, the impact measures the implications generated in the audience, the interaction of complex metrics because it involves interaction and brand awareness              

 

Digital Marketing Advertising Platforms:

adword Google’s platform is the toughest platform, the YouTube video platform, the Facebook platform, the Instagram platform, the linkedin platform, the business-to-business platform and the Snape chat platform. She is also advised to linkdin in the field of recruitment and benefit from it.

Electronic advertising platforms are similar in objectives and we have two kinds of Advertisement either online or offline , she also shared the idea  project of whiteeliaaco and got a patent.

There are also steps in the advertising campaign:

Target setting, target audience, campaign tools, content awareness, ideas, time plan

Application in context :

I had prior knowledge of marketing I have taken a course on marketing as I was seen in the social networking sites on marketing and its spread significantly in this period and I also looked after the workshop on certificates approved for marketing to take to raise the level of knowledge and there is a lift In the future career level and not only the courses and workshops

Evaluation:

In this workshop, I realized the advantages of digital marketing and how it can increase profits in projects. There are marketing companies to offer their services such as legal advice, advertising and marketing for companies like Laheeb and others in Saudi Arabia. I also agree with the statement ” In the past “and I agree that the declaration must be allocated for the arrival of the required segment and that the word of mouth is very important in social marketing and must take into account the quality of words appropriate, and that digital marketing has become a key part in the world of marketing and can not be dispensed with it as I realized the difference between traditional and digital The best employment is the two Both of the examples I have raised have made me aware of the importance of marketing in profit and I have realized how marketers work and that their work is very important in the field of business management. I will know more about the marketing of its importance these days I will try my best to take certified marketing certificates

 

References:

-Otero  ,Rolán  2004 , , “Understanding Digital Marketing—Basics and Actions “

– Soni, Ankit , 2017,  “ Introduction to Digital Marketing “

-https://laheeb.co

Today with the evolution of the form of business organizations and projects began to show us startups share the services and products that enter the market. So we found a gap that business management was not ready to provide tools to help to establish these companies and here emerged the business model that the organization provides to its clients, clarifying the possibilities and resources for construction, delivery and marketing. Business models illustrate the origins, present and future of the concept. Many people know that a system to make money is an economic concept and it is generally agreed that a good business model for performance is needed for the success of any business organization, Customer value corresponds to the customer’s desire to pay for a product or service.

We will talk about business model innovation  with Companies not only change their business rules but also transform entire industries with great success .
The business model describes how the company creates and delivers value to its customers and partners. Innovators in the business model outperform product innovators in terms of total return on shareholders
Innovative business models also result in a greater competitive edge than product or service innovations. Companies focused on business model innovations increase operating margins much faster than those who focus on products and services.In contrast to many successful startups. Traditional companies have challenged innovative business models to raise awareness of the benefits of innovation in the business model , So far the capabilities of the company’s new business models are still or protected from competition ,Describes the design of the business model Design of a set of institutions stretching across the organization boundaries can be part of any particular business model.The innovations of the business model are also interested in introducing new work in which companies compete .

A Few important Things when striving for business model innovation:
Uncovering opportunities:                                                                                                       diagnose first the current model to understand its limitations, once a company understands it current choices , it is better positioned to brainstorm new opportunities    Implementing the new model :                                                                                                 

scaling up is the most critical step for business model innovation , Winners of business model innovation are not necessarily the originators of new models , rather they are the first ones to successfully roll out ideas

:building the platform and skills

 Many new business models are destructive and can cause large internal resistance, requires innovative business model to a distinct set of capabilities and processes to overcome the enterprise focus in the short term as well to maintain the innovation advantage in the business model on a harmonious basis

 

 

Innovation in the business model is the most powerful innovation because it determines how its relationship with its customers is seen in the innovative business model to market something different. See the possibilities in advantages and equal profits.Business model innovations have reallocated billions of dollars from the value of established companies. We understand the power of innovation in the business model that creates new markets and generates greater growth.
Identify opportunities for growth You must take advantage of new opportunities, generate valuable and new ideas to connect with customers and design new or converted business models to achieve the jobs customers need to accomplish them more effectively and efficiently.

Innovation in the business model is the development of new and unique concepts that support financial viability. The main objective is to achieve new revenue sources by improving product value and how to deliver products to customers
In the digital age there has been a driving force for creativity and innovation in the business model, as technology has dramatically changed how to provide services to customers.

Approaching the Business Model on the Firm

In the beginning, a map of all outputs and inputs related to corporate practices is found in physical space (materials and energy), digital space (information), relational space 

(interorganizational relations, interpersonal relationships)

The approach contains five basic steps: prevention including minimum minimization, preparation for reuse, recycling, and other recovery such as energy recovery and disposal

The reduction element is the use of least or nothing. This step contributes to the efficiency of the organization and is measurable in monetary terms. The reuse step is about the measures taken to reuse the object

The key issue is to create a profitable value from business models instead of strategies and be based primarily on the social situation

 

References:

• Lindgardt, Zhenya ( 2009 ) Business Model Innovation .
• Wenberg , Magnus ( 2011) Successful Business Model Innovation .
• Tcece , Divid( 2009 ) Business Model , Business strategy and innovation

 

Many Companies are competing for continuous and rapid changes in product ,companies  depend on their ability  to innovate  in products, often implement some  innovations in their product ,Can not focus only on the gradual innovation must be considered radical innovations . innovation  is represented as a new thought or action .

 

Innovation in products means the provision of new or improved  goods or services and  their improvement with software ,components , materials specification and ease of use the distinction between products and processes is always  clear but less clear when it  relates  to services.

Some of the distinctive guidelines are:                                                                                           1-when innovation involves new or greatly improved properties , it is products innovation .                                                                                                                                               2-when innovation involves several new methods , equipment or skills and is greatly improved , it is scientific innovation .                                                                                              3-if there ware significant improvements in both service characteristics ,equipment and skills , it would  be product and process innovation.        

              Innovation leads to  a process of change in organizations and market offerings it is  also an essential   weapon  used  by strategic  marketing  to win customer .innovation uses organizational assets along with innovation processes  to achieve new or different market offerings , Its purpose is to improve and increase the delivery of superior aid and superior value.Innovation creates assets called IP, and can be driven as part of a planned innovation agenda by the company through which the underlying purpose or perceived future of the company is defined, defined as any new thought, behavior or something different from the existing forms .Product innovation markets are often low initially as new companies enter and quality improves from lower prices.Innovation also requires market and technical capabilities . Innovation companies require products to cope with competitive pressures and product life cycles . Product innovation is one of the emerging fields and high potentials that companies actively seek to achieve and achieve profits . For the success of innovation, marketing must be integrated with manufacturing and development.

During property rights and profits. Product innovation leads the company to a system of “excellence in performance” and leads to competitive strategic innovations .can be assumed that creativity is the individual level, Innovation is company-wide Innovation strategy must be multifaceted to include technology-awareness processes and protect innovations through patents. The objectives of companies vary depending on their location in the capital resources and capabilities of the company.In order for innovations to be competitive, companies need to take advantage of design features and be fast in the market , It has been shown that market orientation is positively related to product  innovation,Innovation creates and generates value and can be reflected in both of the common value Product innovation can be seen as a tool to achieve a competitive advantage along with other tools such as product development, product reductions and communication software. Often innovations are offered in the products as the foundation for a new business or a new company .

 

 

 

 

This is an example of product innovation awards in 2018 :

 

 :References

• Andersson, Sven , (2007) , “product Innovation Processes Conceptual and Methodological Considerations”