Seminar .

Marketing in our time , 8 November 2018

presenters of the event :  Sahar AlShamlan and Shahad Alfanikh .

location of the event  : Princess Nourah bint Abdulrahman University  , College of Business Administration .

 

Description: 

In the beginning, the Teacher Sahar AlShamlan talked about Laheeb company ,the services provided by the company, the legal advice and the models they worked on, there were some posts and questions and then Teacher Shahad Alfanikh About the important courses in the field of marketing and marketing skills and talked about the digital marketing and the difference between digital and traditional, and  teacher Sahar advised to open a page in LinkedIn , It also mentions how some ads work and how much they cost. We have acquired a lot of information and marketing concepts and hence decided to look for marketing courses   

Self-analysis :                                                                                                                                 When I heard about the Entrepreneurship Week at Princess Noura University, theCollege of Business Administration decided to take advantage of the training courses and workshops and enrolled in the training workshop “Marketing in our time” for the desire to know about marketing

 

Analysis of learning

 

The main basic learning in this activity about digital marketing and the most important marketing companies Laheeb is a Saudi company in the field of marketing in social networks, the most important models that have worked by MOKAB is a Saudi brand that offers the services of sale and maintenance of mobile and electronic devices as well as the accessories of the original and famous brands of the world, It was “responsible for the project in all respects, and they were responsible for Lean Meals  providing high-protein, low-fat meals with a    delicious taste and a   good price , There are also a lot of   projects like THIQAH , ALDREES and LUXURY KSA     

            

As for the digital  marketing certified certificates, the most important certificate is Google AdWords Certified and to obtain the certificate you must pass at least two of the first exams and the basics and specialization here is also a certificate that Microsoft is reviewing all the digital components used by Microsoft in the process  of e-marketing

Traditional marketing is not something new. It is a form of marketing. It also helps to reach a semi-target audience using advertising and web-related torsos. It is also difficult to ignore and includes the traditional advertisements we face daily such as magazines, newspapers, television, telemarketing and SMS. Advertising boards and leaflets. Traditional marketing is still an effective online, but not the only way to make the product popular in the target market. Digital marketing is essential today, because the Internet has become one of the most used tools, but to  .become more effective marketing must be used together

Using digital marketing you can create a very customized campaign and expand your reach to different cities or even different countries. When it comes to spending money on marketing ROI determines whether a campaign is successful or not, digital marketing  brings you a better ROI

Popular Digital Marketing Channels Email Marketing Is an Internet marketing technique that uses e-mail to send advertisements and also helps managers in particular  ,Pay-Per-Click Advertising (PPC) his method is paid like pay-per-click ads , Search Engine Optimization (SEO) Improve the structure and design of your website Search engines can accurately indexed ,Social Media Marketing (SMM) Social media is one of the most important channels for digital marketing, And in marketing has always continued evolution or remained in the past,Evaluation of actions taken on social media is critical to measuring success and verifying if specific objectives have been achieved. Criteria are usually measured around the following factors: the public, size of the community, scope is related to the size of the community, although it measures direct inflation, The most valuable metric, measures the degree of engagement of the audience with the brand, the impact measures the implications generated in the audience, the interaction of complex metrics because it involves interaction and brand awareness              

 

Digital Marketing Advertising Platforms:

adword Google’s platform is the toughest platform, the YouTube video platform, the Facebook platform, the Instagram platform, the linkedin platform, the business-to-business platform and the Snape chat platform. She is also advised to linkdin in the field of recruitment and benefit from it.

Electronic advertising platforms are similar in objectives and we have two kinds of Advertisement either online or offline , she also shared the idea  project of whiteeliaaco and got a patent.

There are also steps in the advertising campaign:

Target setting, target audience, campaign tools, content awareness, ideas, time plan

Application in context :

I had prior knowledge of marketing I have taken a course on marketing as I was seen in the social networking sites on marketing and its spread significantly in this period and I also looked after the workshop on certificates approved for marketing to take to raise the level of knowledge and there is a lift In the future career level and not only the courses and workshops

Evaluation:

In this workshop, I realized the advantages of digital marketing and how it can increase profits in projects. There are marketing companies to offer their services such as legal advice, advertising and marketing for companies like Laheeb and others in Saudi Arabia. I also agree with the statement ” In the past “and I agree that the declaration must be allocated for the arrival of the required segment and that the word of mouth is very important in social marketing and must take into account the quality of words appropriate, and that digital marketing has become a key part in the world of marketing and can not be dispensed with it as I realized the difference between traditional and digital The best employment is the two Both of the examples I have raised have made me aware of the importance of marketing in profit and I have realized how marketers work and that their work is very important in the field of business management. I will know more about the marketing of its importance these days I will try my best to take certified marketing certificates

 

References:

-Otero  ,Rolán  2004 , , “Understanding Digital Marketing—Basics and Actions “

– Soni, Ankit , 2017,  “ Introduction to Digital Marketing “

-https://laheeb.co