Many Companies are competing for continuous and rapid changes in product ,companies  depend on their ability  to innovate  in products, often implement some  innovations in their product ,Can not focus only on the gradual innovation must be considered radical innovations . innovation  is represented as a new thought or action .

 

Innovation in products means the provision of new or improved  goods or services and  their improvement with software ,components , materials specification and ease of use the distinction between products and processes is always  clear but less clear when it  relates  to services.

Some of the distinctive guidelines are:                                                                                           1-when innovation involves new or greatly improved properties , it is products innovation .                                                                                                                                               2-when innovation involves several new methods , equipment or skills and is greatly improved , it is scientific innovation .                                                                                              3-if there ware significant improvements in both service characteristics ,equipment and skills , it would  be product and process innovation.        

              Innovation leads to  a process of change in organizations and market offerings it is  also an essential   weapon  used  by strategic  marketing  to win customer .innovation uses organizational assets along with innovation processes  to achieve new or different market offerings , Its purpose is to improve and increase the delivery of superior aid and superior value.Innovation creates assets called IP, and can be driven as part of a planned innovation agenda by the company through which the underlying purpose or perceived future of the company is defined, defined as any new thought, behavior or something different from the existing forms .Product innovation markets are often low initially as new companies enter and quality improves from lower prices.Innovation also requires market and technical capabilities . Innovation companies require products to cope with competitive pressures and product life cycles . Product innovation is one of the emerging fields and high potentials that companies actively seek to achieve and achieve profits . For the success of innovation, marketing must be integrated with manufacturing and development.

During property rights and profits. Product innovation leads the company to a system of “excellence in performance” and leads to competitive strategic innovations .can be assumed that creativity is the individual level, Innovation is company-wide Innovation strategy must be multifaceted to include technology-awareness processes and protect innovations through patents. The objectives of companies vary depending on their location in the capital resources and capabilities of the company.In order for innovations to be competitive, companies need to take advantage of design features and be fast in the market , It has been shown that market orientation is positively related to product  innovation,Innovation creates and generates value and can be reflected in both of the common value Product innovation can be seen as a tool to achieve a competitive advantage along with other tools such as product development, product reductions and communication software. Often innovations are offered in the products as the foundation for a new business or a new company .

 

 

 

 

This is an example of product innovation awards in 2018 :

 

 :References

• Andersson, Sven , (2007) , “product Innovation Processes Conceptual and Methodological Considerations”